Scents have a unique link to memory-learn why smell triggers the strongest recall and how it can transport you back over 20 ...

The findings will inform new ways to help people remember things in more vivid detail. For the first time, cognitive neuroscientists are working directly with humanities scholars to design experiments ...

In many ways, our memories define our sense of self. You are able to have a sense of identity because you know that you are the same person you were yesterday and will undoubtedly be the same person ...

Listening to familiar music can trigger vivid memories, and new research suggests that it isn't just sentimental lyrics or clever rhymes that take us back in time. Researchers from the University of ...

Past psychology studies suggest that people tend to remember emotional events, such as their wedding, the birth of a child or traumatic experiences, more vividly than neutral events, such as a routine ...

Ever wake up convinced something happened that actually didn’t? That vivid memory of a conversation with your friend, a movie you’re sure you watched, or an event that feels completely real but never ...

Do you have a memory so vivid you can relive it as if it's happening all over again, re-experiencing the physical sensations and emotions just as you did in that moment? Researchers at the ...

Video games are big business. The value of the global market is pushing the US$200 billion mark (£158 billion): bigger than the music industry and Hollywood combined. But the gaming industry has also ...