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Why Steph Curry Walked Away From Under Armour After Thirteen Years

After a successful 13-year stint, Golden State Warriors superstar Stephen Curry and Under Armour are parting ways, the company announced on Thursday.
Washington Examiner

Under Armour stays on track in new running shoe ads

Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...
Retail Dive

Under Armour breaks with Steph Curry as restructuring program expands

After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.
MediaPost

Under Armour Announces Ads To Run Jan. 1

The multifaceted running campaign will showcase its Spring 2009 running footwear and apparel at an exclusive launch event in New York City. As a reflection of Under Armour's brand positioning of ...
SGB Online

EXEC: Analysts Generally Positive on Under Armour’s Split from Steph Curry

Peter McGoldrick at Stifel, who has a “buy” rating on UAA at a $9.00 target, said the separation of the Curry Brand and ...

With Steph Curry Sales Off Peak, Under Armour Separation Makes Sense, Market Watchers Say

Under Armour's decision to part with Stephen Curry is part of a restructuring plan that will see the apparel and shoe firm ...