You probably heard about Toyota's "Project Genesis" initiative in the late 90s, and how the project came crashing to a halt, no thanks to the short-lived Toyota Echo. However, Toyota didn't make it to ...
While some might remember Scion as Toyota’s youth car brand from 2003-2016, that’s not what's going on this time. No doubt, if you saw the word "Scion" in the headline before seeing the lead image on ...
LOS ANGELES-- Toyota's youth-oriented Scion vehicles will hit the streets of California this week with a low-key but sharply targeted advertising campaign. Four TV spots and a print campaign will be ...
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