Food experts often say cooking is an art but baking is a science, which might be the reason why Betty Croker has teamed up with Barbie to launch a new online kitchen lab. The baking and toy giants ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in the US increased ...

The Barbie Doll has undergone massive character changes since Mattel Inc released her at the North American International Toy Fair in New York City on March 9, 1959—a date that is now connected with ...