According to Cotton & Company, the true value of AI is not speed, volume, or automation—it is execution integrity. When ...

Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media agencies positively in this area, compared with a minority of 26.4% for their ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their critical role in the creative process.

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The portal aims to be a one-stop, online creative resource that agencies can use to market creative ideas that might have been left “on the shelf” because they have not been used by clients. The ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...