Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

Something is brewing in the Apple world, and it looks like a brand new MacBook Air with an M4 chip might just be what the ...

A pple is gearing up to release a new product this week, according to a teaser shared by CEO Tim Cook. In a post on X, The ...

The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser ...

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, "this week," and a five-second clip. The post stirred up discussions on ...

Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality. Apple CEO Tim Cook today teased a new product announcement coming ...

Apple CEO Tim Cook has sparked excitement with his teaser, “This week. There’s something in the air.” The announcement hints ...

It’s likely a very smart choice of words, but this all but confirms that there is at least an Apple launch on the horizon. As with the tease for what turned out to be the iPhone 16e, Tim Cook ...

Apple CEO Tim Cook posted a video on X teasing "There's something in the air," which is probably the new M4 MacBook Air.

Apple is planning something for "this week," according to CEO Tim Cook. His X post was concise, but it's a callback to the launch of the first MacBook Air. The announcement is likely for the M4 ...