To our eyes, the similarities are subtle at best, but it’s hard to deny that the new timepiece is striking. What’s not subtle is its price at 150,000 Swiss Francs, or around $186,000. The Air 1 is ...

Dollar Industry. Formula 1 and luxury watches share a relationship that traces back more than five decades to a handshake ...

The TaylorMade x TAG Heuer collaboration includes a $2,550 TAG Heuer Connected golf watch, Spider ZT putter and co-branded accessories.

There are golf watches, and then there’s an AUD$3,850 TAG Heuer smartwatch with a tailor-made golf brain on the inside. The Swiss watchmaker has teamed up with TaylorMade for a ...

TAG Heuer teams up with Gulf Oil for a fourth time on my favourite watch yet ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

TaylorMade and TAG Heuer are partnering up for a limited edition launch that includes a watch, a putter and some other great ...

“Designed to win” is the tagline for Tag Heuer’s latest advertising campaign, debuting today at the Watches & Wonders fair in Geneva. Listening to CEO Antoine Pin, who has been leading the brand since ...

Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

Ever since the immensely successful MoonSwatch collaboration between Omega and Swatch, eyes have been firmly on TAG Heuer with the hope that the brand will bring back the legendary plastic Formula 1 ...

Is there a watch brand out there with a deeper roster of cool vintage chronographs than TAG Heuer? From the Monaco, Monza and Camaro to the many incredible variations on the Carrera and Autavia, TAG ...

We have commented before at Gizmag on how the luxury watch business can seem to the uninitiated to be an ever-spiraling vortex of pointlessness. Take the latest creation from TAG Heuer. A mechanical ...