2023 was an eventful year in the land of TV ad measurement. Advertisers have grown to expect more tangible results from their TV and streaming ads, rather than just reach and frequency. Programmers, ...

A study commissioned by the Coalition for Innovative Media Measurement (CIMM) over the summer suggests the TV industry still can’t agree on the point of panels. In fact, TV measurement panels are so ...

Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement ...

As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say ...

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) ...

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen’s paper diaries were sufficient for tracking viewership and providing useful ...

The expansion of premium video content platforms has publishers, advertisers and media agencies scrambling to navigate differences in reported audience metrics from multiple sources. Programmers ...