Perhaps you’ve seen the viral YouTube clip of the Hollywood actress Alicia Vikander explaining to talk show host Jimmy Kimmel what Swedish Midsummer is all about (she even taught him the classic “frog ...

What's fascinating about Midsommar, the new horror movie from Ari Aster, is how it slowly settles you into into an isolated Swedish village, and gently elevates the tension of their customs until it's ...

Midsommar, or Midsummer, is the opening of the traditional summer holiday season, during which Swedes abandon the cities for five weeks in nature, enabled by 25 days of legally mandated paid leave.

Sweden's festivals are a true reflection of its culture and traditions, giving a glimpse into the country's history and ...

What is the film Midsommar about? Find out below! Pic credit: A24 Midsommar, a horror film written and directed by Ari Aster (Hereditary), is set to premiere in the U.S. next week. But what is it ...

Families filled Geneva’s Good Templar Park on Sunday to celebrate a tradition that’s been part of the community for more than 110 years. The Swedish Midsummer Festival — or Svenskarnas Dag — has been ...

The Swedish-Chinese automaker has decided that Midsummer (June 24) needs to be celebrated in the purest Nordic form and asked American-Swedish contemporary artist Shai Dahan to help it infuse a fully ...