If you’ve watched sports on even a casual basis, you’ve likely noticed a trend when it comes to the team names and mascots.

When it comes to College Sports we love an unhinged mascot. And throughout the NCAA there is no shortage of bizarre and weird ...

Sports mascots do more than just wave from the sidelines. They sell the joy of the game, calm nervous crowds, and turn timeouts into memories that outlive final scores. Some became viral stars, others ...

Wai’anae features one of the nation’s most striking high school logos: a mysterious, muscular warrior wielding a spear while ...

Lions, tigers and bears aren’t just among the world’s most iconic wildlife. They’re also among the most popular mascots in ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

Live mascots are one of college football's most unique traditions. Texas fans are lucking to have one so iconic. We rank all 10 mascots in the SEC.

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...

American Indian mascots are a popular choice for sports teams. Controversy has raged, however, about whether such mascots encourage stereotypes about native Americans. New research suggests that there ...

“Parading a deformed dog around at basketball games fuels demand for greedy breeders to keep churning out unhealthy animals," says PETA's Tracy Reiman.