Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Release of Sponsored AI Lenses is only a part of Snapchat’s broader strategy to introduce generative AI across its entire ...

Former President Donald Trump's campaign launched its first Snapchat digital advertisement of the 2024 election cycle this week, marking a late entry onto the Gen Z and millennial focused platform ...

Sponsored AI Lenses, allowing brands to create immersive, AI-generated experiences that engage users in a more interactive ...

Just when brands get the hang of a new digital platform, they are introduced to another ... If brands try to incorporate Snapchat into their marketing mix by using the content and strategy they use ...

Business Insider Tuesday published a confidential report from Digital Content Next ... goes to Facebook and YouTube. Snapchat is in conversations with major advertising companies, including ...

and this new acquisition highlights the growing tension between the two companies as they tackle digital video and the lucrative advertising dollars that go with it. Failed products Since Snapchat ...

Snapchat has partnered with L'Oréal's ELVIVE Colour Protect haircare range to launch an augmented reality-powered beauty ...

Social media has opened up a whole range of advertising opportunities for businesses. But Snapchat has been an underused resource. Providing a unique platform for advertisers to connect with diverse ...

"The Geofilter is a smart and simple way for independent hotels to get on Snapchat and reach a younger demographic," said Brigid Cotter, account supervisor of digital strategy at 7th & Wit. "While ...