NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing tips for success.

Small Business Saturday has generated over $200 billion for locally owned shops across the country. That presents as a huge opportunity for criminals.

During a time where many people are spending money, here are some tips to keep in mind so you're not left asking 'where's the ...

It's almost impossible for small brands to compete with the likes of Amazon and Temu on price and convenience, so you'll have to offer something different. Building trust and cultivating a strong ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Starting a small business in 2024 offers a wealth of opportunities for profitability and success. With the ever-evolving market trends and consumer demands, the potential for new ventures is vast.

While not everything is within a business owner's control, there are still plenty of consumers with their wallets out, ready to spend. So if you're wondering whether now's a good time to start a ...

Running a business in 2025 means not following the playbooks of the past. Traditional ways of selling may no longer be as effective, and as brands switch up their strategies to meet changing customer ...