If there’s one thing that big corporations do well, it’s lie. Miller High Life is the "champagne of beers"? Come on. But consumers often see through the public relations B.S. as they did in a recent ...

It's not just poorly translated Chinese company slogans that make no sense; all car companies these days are guilty of bullshitting you with nonsense. We think you can do better. We want you to come ...

When it comes to marketing, I’m far from an expert. But I am a repository of thousands of commercials, jingles and ad campaigns absorbed over years of wasted hours watching TV. And that experience ...

INDIANAPOLIS – An Indiana tourism slogan that was panned as too folksy when it was unveiled last year could be scrapped because of fallout over a religious objections law that critics say makes the ...

While there seems no need to have any, the new marketing slogan for the Cubs is "It's Different Here." Is that so? Other than a once-in-a-century blip, things are pretty much as usual, as expected, ...

Closing the feedback gap starts with one decision: to value truth over comfort. That choice ripples outward, shaping ...