Girls are bombarded on social media with advice from influencers touting elaborate skin care routines with high-priced serums, mists and creams. But what is the right skin care routine for preteens?

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...

Every parent knows that sunscreen for kids is an absolute no-brainer – there’s not a sunny days go by that we’re not slathering our little ones in child-friendly sunscreen. My daughter's primary ...

Preteen girls taking an interest in skincare may initially sound like a fun, healthy trend. And it’s big business: in 2023 American families with tweens aged 6 to 12 purchased 27.2% more skincare, ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...

Simple is best, dermatologists say. Before puberty hits, most kids only need three things: a gentle cleanser, a moisturizer and sunscreen. “That’s it. Full stop. You don’t need anything else,” says Dr ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Girls are bombarded on social media with ...