Presentation Topic] In this session, two teams share their collaborative process of turning stories into gameplay experiences ...

To learn more about our editorial approach, explore The Direct Message methodology. During a recent meeting with marketing executives at a San Francisco tech company, I watched something revealing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, YouTube’s long-form ecosystem is re-emerging as one of the industry’s most ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Netflix's next move against YouTube should be an embrace of "high-value short-form content," Wells ...

'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Hollywood giants are betting that snack-sized vertical videos can lure back audiences entranced by ...

Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to fill a spare moment now shapes how young people relax, communicate and form ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

Who among us hasn't put off doing something we know we need to do while scrolling through just a few more TikToks, Instagram reels or YouTube shorts? New research from the William Allen White School ...