Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

Al Collins, Founder and CEO of VShift, a digital strategy, design and technology agency for enterprise-scale brands in regulated industries. It's a fact of life: The purpose of marketing—and the value ...

B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today. It's not surprising to see that influencer ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...