Why it's innovative: Southern Lure Co. has built a better mousetrap. The Scum Frog is popular throughout the South because it can be fished over the thickest, nastiest vegetation, and almost never ...

From summer into autumn, Texas' largemouth bass become vulnerable to an affliction caused by their gluttonous appetite. And this makes bass anglers happy. The malady? Frog in the throat. Well, ...

Since the first time I tied on a Zoom Horny Toad in the spring of 2005, I’ve been a frogman. There’s something viscerally addictive about a largemouth bass blasting a fast-moving plastic frog. I ...

If you’re a fan of bass fishing, you’ve likely attempted at least once to use a hollow-bodied frog lure. Most likely, you haven’t had the best results with it. I personally love the idea of fishing ...

Every once in a while, someone asks me, “Why do you like fishing so much? Isn’t it boring?” My first impulse is to put them in a Homer Simpson-style chokehold for even thinking fishing could be boring ...