In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy. Any accounting firm ...

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While there have been quite a few definitions of the term Sales 2.0, Seeley puts hers squarely in the middle of humanity and technology. “I describe Sales 2.0 as a more effective and efficient way of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Adoption of generative AI is in the nascent stages. Sales and ...

Brian Kinslow and Tyler Fisher understand what it takes to transform a company from a scrappy startup to a global media, data and intelligence platform. Bisnow’s newly minted co-heads of sales joined ...