John Lewis grabs most of the headlines with its annual Christmas weepie, but Sainsbury's may have pipped it this year with the adventures of Mog the cat. In Mog's Christmas Calamity, Mog's curiosity ...

Sainsbury’s chief executive Mike Coupe says he believes its festive campaign featuring the fictional cat Mog was the “most successful supermarket Christmas ad campaign ever” as he fails to rule out ...

Last night at 2:17 AM, every child from Mrs. Gandy's class went missing.

Sainsbury’s has extended its Christmas advert with a user generated digital marketing campaign which aims improve children’s literacy through its partnership with Mog the cat author Judith Kerr and ...

Twelve terrorists. One cop. The odds are against John McClane... That's just the way he likes it.

We've had Waitrose, John Lewis, Aldi, and M&S. Now it's time for Sainsbury's to throw their Christmas advert into the ring. They nailed it last year with Mog (nostalgia, emotional stuff, and cats? You ...