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Porsche plots Ferrari killer sports car to rescue crashing profits
Porsche is preparing a new halo sports car aimed squarely at Ferrari, just as its profits are collapsing and its strategy is being rewritten. The company is betting that an ultra-high margin flagship ...
The Turbo S is neck and neck with the Ferrari SF90 Stradale in the race to 60 mph, which means the Porsche is now tied as the ...
The 918 Spyder's true successor might finally be in the works—or perhaps a proper Ferrari / Lamborghini / McLaren rival.
CEO Michael Leiters outlines Porsche’s recovery plan after a brutal 2025, including cost cuts, extended ICE and hybrid life, and new higher-margin flagship models ...
Three months into his role, Michael Leiters launches a sweeping plan to revive Porsche after falling profits and sales declines.
Ferrari N.V. RACE and Porsche Automobil Holding SE POAHY sit at the peak of the performance-luxury market, shaping an automotive segment where engineering precision blends with brand emotion and ...
EV sales keep smashing records while Ferrari and Porsche cool on EV goals and Toyota stays balanced. This is what that tug-of-war means for your next car. Global EV sales hit 17 million in 2024, over ...
Le Mans, France — It was Detroit vs. Everybody in Le Mans, France. Motown challenger Cadillac’s V-Series.R Hypercar led the packed, international field to green at the world’s biggest sportscar event, ...
The 2026 Porsche 911 Turbo S hybrid just posted a wild run in C&D testing, though the scoreboard changes once speeds climb ...
1don MSN
Would a New Supercar Above the 911 Solve Porsche's Financial Problems? The New CEO Thinks So
With operating profits crumbling, Porsche is turning to higher-margin products to help reverse its falling revenue.
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