Stacker — Regardless of what a company is selling, a catchy slogan is essential to a powerful marketing campaign. Good slogans can be run the gamut from fun or bold to silly or provocative; but to be ...

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, ...

A slogan is a short phrase that carries an idea, describes and characterises a company’s policy and says something to the consumer (eg, adidas’s ‘Impossible is Nothing’ slogan). Unlike standard ...

Maryland’s “Seize the Day Off” campaign. “Virginia is for Lovers” may be inducted in the Madison Avenue Advertising Walk of Fame as one of America’s best slogans. That is, if it can beat, “Only you ...

When David Bolduc, owner of the Boulder Book Store on the Pearl Street Mall, decided last year that he wanted to promote local shopping, he imported a slogan from Austin, Texas, which has had a ...

To this day, Dwayne "The Rock" Johnson is one of the biggest stars in the history of professional wrestling. The third-generation Superstar had all the tools to resonate with its audience: a great ...