The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to bring fans closer to the game—literally with it ...

Capitalism can also lead to creativity and innovation, which is exactly what was on display during the Pop-Tarts Bowl. For those worried about longevity in the marketplace, the American-born Pop ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

The fireworks on display during the Miami vs. Iowa State game was but the undercard to the main event. The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was ...

THE POP TARTS BOWL TROPHY WILL BE AT HILTON COLISEUM. IOWA STATE ATHLETICS SAYS THE TROPHY WILL BE ON DISPLAY DURING THE WOMEN’S BASKETBALL GAME. FANS WILL BE ABLE TO TAKE PICTURES WITH THE ...

Courtland Hickey and his sister Chrissy Gilley, who run Chicago Mascot Co., smile with a Pop-Tarts mascot made by their company. Three of the company’s Pop-Tarts (not including this one ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

"Pop-Tarts Frosted Strawberry Doughnut" – an unglazed shell donut filled with strawberry filling, dipped in shortbread icing, topped with shortbread pieces, sugar sprinkles, strawberry filling ...