"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I recently was asked the dreaded "what's your desert island makeup product" Q that's a staple among ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Concealer becomes a trickier game as we age. Sure, one might ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the perfect concealer—the right shade, not cakey, long-lasting—is already a tall order. So ...

If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

Settling for the closest shade of concealer is, fortunately, a time of the past. Being an exceptional cosmetics brand in today’s world means developing products that promote genuine inclusion. The ...

Complexion is not one shade fits all, therefore, complexion makeup shouldn't be either. Inclusive shade ranges have been the center of discussion in the beauty space due to disruptive launches (we're ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to your makeup routine, there’s really one ...

The beauty industry has turned a over a new leaf. Just about every major brand now has inclusion and diversity as top priorities — and IT Cosmetics' Bye Bye Under Eye line is now no different.

Welcome to 2019, where brands are learning from their customers, expanding their shade ranges, and crafting inclusive launches. The world of beauty is far from perfect, but it seems to be getting ...