VENTURA, Calif. — Patagonia Inc. founder Yvon Chouinard describes himself as a happy pessimist. He is worried about global warming and the depletion of natural resources. But Chouinard, 67, who was ...

Half a decade in the making, Patagonia is bringing their patented Personal Surf Inflation (PSI) Vest to market this spring, making it available for purchase. But the process for getting one is not as ...

Outdoor apparel company Patagonia has always sat on the cutting edge of innovation and environmental stewardship but now adds standards of safety to its burgeoning resume. The company’s research and ...

Patagonia might be best known for hardwearing shells and mountain-ready gear, but its latest drop takes things in a different direction. The brand has recently introduced the Tidal Threads collection, ...

Patagonia founder Yvon Chouinard is a reluctant businessman who owns a company that is steadily approaching $1 billion in annual sales. To show how he has balanced a thriving business with an ...

Surfing is cool. But until recently wetsuits have been made of chemical trash that pollutes the planet—very not cool. Patagonia works hard to reduce the environmental impact of their products. They ...

Sun-protection clothing is quickly becoming one of the most competitive categories in outdoor apparel. Patagonia recently ...

If surfing is fundamentally about moving in harmony with the ocean, the last thing you want to do is contribute to the ocean's pollution. Although the surf industry has a long, unfortunate history of ...