Prep time is over for Jay Askinasi. Paramount Skydance's newly-installed chief revenue officer takes his role into the public sphere this week as the media conglomerate starts a series of "upfront" ...

President of Paramount Advertising John Halley at one of the company's upfront events for agencies and clients in New York. Roy Rochlin/Getty Images for Paramount Paramount Global isn’t going back.

Dozens of advertising and media buying executives convened in late April at an event space near the west side of New York ...

Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

JPMorgan analyst David Karnovsky maintained Paramount Global (NASDAQ:PARA) with an Underweight and lowered the price target from $11 to $10 on Wednesday. Last week, Karnovsky held fireside chats with ...

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...

Paramount is unifying its streaming tech by mid-2026 to cut costs, improve ads, and build the playbook for absorbing HBO Max after the Warner Bros. merger closes.

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...