This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday in New York City. Why? One word: measurement.
I believe Thomas Edison invented the concept of interactive TV right after he recorded sound. OK, maybe not, but I know from personal experience how many decades this holy grail has been around, to ...
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.
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