Old Spice Teams Up With Iconic R&B Group to Ignite Beloved "Mom Song" in New Campaign: 'The End of Adolescents'

Old Spice, the iconic brand dedicated to the journey from boyhood to manhood, has launched its revitalized "Mom Song" campaign, 'The End of Adolescents.’ Old Spice licensed the song ‘End of the Road’ ...
Pirates & Princesses on MSN

Old Spice limited-edition “Cosmic Grooming Collection” inspired by the Super Mario Galaxy movie in stores now

Procter & Gamble’s Old Spice is teaming up with Nintendo and Illumination for a limited-edition lineup inspired by the ...
Marketing Dive

Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...
The Drum

Ad of the Day: Old Spice revives ‘Mom Song’ era with new coming-of-age film

Old Spice is resurrecting one of its most loved hits, bringing back the spirit of 2014’s ‘Mom Song’ ad for a new generation. Launching today, the new film, ‘The End of Adolescents,’ follows a mother ...
KTVB

14-hour Old Spice commercial breaks Guinness record

Could you sit and watch a commercial for 14 hours? Procter & Gamble made one for Old Spice and it's just been certified by the Guinness Book of World Records as the longest commercial ever. The ...