Unlike the early days of NIKEiD, when they were few options for each shoe, and even few models available to customize, there are now more choices than ever – from models, to colors, to materials, and ...

Missing in Nike's launch of the Kobe 11 was talk of the shoe hitting NIKEiD, despite the fact that the brand's had a cadence of bringing shoes to the custom platform before their retail arrival. The ...

NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

Want to take your Husky Pride to the next level? You’re in luck. Yesterday, Nike dropped two different sneakers that will be customizable to include the UConn logo using NIKEiD. Customers will be able ...

Ever want to express yourself through your shoes? Nike offers a program called NIKEid that allows you to customize the shoes you buy. Whatever sport you're into you can customize shoes as individual ...

When Kobe Bryant retired last year, it was the first time one of Nike's marquee basketball stars left the hardwood behind since Michael Jordan. The swoosh's Kobe A.D. shoe represents an ...

In light of Halloween, sneaker mainstays have churned out ominous iterations in celebration of the festive season. Never one to do things in half measures, Nike reworked two bold renditions from its ...

A set of World Football bags by NikeiD drops exclusively at Laces NYC on June 9th, which is the first day of World Cup 2006. The four bags will retail for $90. There will be a total of 32 bags ...

Nike doesn't seem to need much help growing its profit lately. Its sales and market share are increasing around the world, boosting the company's bottom line. Yet Nike seems to keep finding ways to ...