More signature Nike sneakers will be available to customize with Pendleton fabric. The Air Max Lunar1, Air Max 1 Mid, and both High and Low iterations of the Air Force 1 will be making their way to ...

After Nike officially unveiled Kevin Durant's seventh signature sneaker today, the KD 7 just hit NIKEiD for you to go HAM and customize this new sneaker to your heart's desire. From a wide range of ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

Ever want to express yourself through your shoes? Nike offers a program called NIKEid that allows you to customize the shoes you buy. Whatever sport you're into you can customize shoes as individual ...

Recall the moment when NIKEiD first launched, and all seemed right in the sneaker world. Now, envision a utopia where you can go beyond the 2D realm of your computer screen, and right into the strange ...

It’s not at all unusual to see brands launching a product on Facebook. What’s interesting to us, in keeping with the name of The Next Web, is seeing how old brands are using social media to keep up ...