Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...

Female athletes sent fiery messages to Nike amid the push for fairness in women’s sports and the elimination of biological males competing against them in different levels of competition. An XX-XY ...

Consumers will soon have access to a broad selection of Nike products in Macy’s stores, a first since the brand paused its apparel relationship with the retailer in 2021. Macy’s CEO Jeff Gennette said ...

Nike unveiled an Olympic-themed ad earlier today, narrated by Willem Dafoe, and featuring sponsored athletes such as LeBron James, Serena Williams, and Sha’Carri Richardson. It uses intense visuals to ...

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough problems ...