For decades, the U.S. economy has seen steady growth in businesses that don't sell goods but services, anything from cybersecurity to lawn care to event planning. These businesses can cater to ...

Starting a business doesn’t have to break the bank. With a budget of less than $1,000, you can launch a variety of ventures ...

If you’re like most of us, you’ve had more than one idea for a new product or service that you’re certain would make a great startup. Maybe it’s a smart bracelet with embedded emotion-recognition AI ...

Working from home opens up endless possibilities. The best entrepreneurs know this, and they're capitalizing on the massive shift toward remote work by building businesses that serve real customer ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The right new idea for any founder should first be based on their own personal interests, skills, and lifestyle, rather than the characteristics of a given market or technology. I found some great ...

All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...