Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

Though NBC isn’t discussing Jordan’s role publicly, seemingly everyone else in sports media is. When the greatest basketball ...

With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

NBC Sports’ debut of Coast 2 Coast Tuesday, featuring unique bi-coastal NBA doubleheaders across NBC and Peacock, delivered the largest NBA Tuesday audience in games played before Christmas since 1996 ...

The NBA returned to NBC's airwaves for the first time in 23 years on Tuesday night and made an immediate impression on basketball fans, who have ...

The song has spawned a "Saturday Night Live" sketch and has its own Wikipedia page, and it's now set to make it's long-awaited return to the NBA on NBC.

The NBA on NBC returned Tuesday night with an opening day tip-off between the Oklahoma City Thunder and Houston Rockets. The ...

Mike Tirico, Reggie Miller, Jamal Crawford and Zora Stephenson Call NBA Tip-Off and Premier of Coast 2 Coast Tuesday ...