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Kareem Abdul-Jabbar on why Jerry West is the NBA's logo: "He embodied the qualities we admire in our best athletes"

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

Larry O’Brien trophy logo, Finals script logo reportedly to return to court for NBA Finals

There were complaints online during last year's NBA Finals that without it the game lacked the feel of an event.