And yet mobile strategy is still often misconstrued as app strategy. This is a massively dangerous trap. We know from several high-profile examples (including notably Facebook) that 60-70 per cent of ...

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

The mobile gaming industry has enjoyed historic growth since 2020, albeit at a reduced rate post-pandemic. According to Udonis.co*, the global games market size and growth, including mobile games and ...

In Part 1 of this series, we shared data that made it clear that the desirable demographics of smartphone and tablet users heighten the need for a strong mobile strategy now. But we believe, and have ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

The trend for ‘showrooming’ has been continually growing over the past couple of years, with more consumers than ever before hitting the high street to peruse the aisles for inspiration before turning ...