Before Michael Jordan and Nike transformed the Jordan Brand into a multi-billion-dollar powerhouse in the sneaker and sportswear industry, both MJ and the fledgling brand faced an uncertain ...

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce It’s highly unlikely you recognize the name Jim Riswold. It is, however, ...

Sneakerheads, rejoice. A pair of Air Jordan 1s have been matched to Michael Jordan's first photoshoot with Nike. The famous snap shows Jordan wearing the black and red Nikes. Sneakerheads, ...

James claims that he was unstoppable during the games despite playing against NBA stars. Metta World-Peace somewhat agreed when he said Bron was cooking. Meanwhile, Antoine Walker said that James was ...

A pair of Nike Air Ships sneakers worn by Michael Jordan have sold for a record-breaking $1.47 million (1.07 million) at auction. The basketball star wore the red and white sneakers during his ...

Somewhere at the intersection of creating commercial concepts over beer and sushi and Super Bowl advertising infamy awaits David Falk, one of the most influential figures not just in sports marketing ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary ...