'I went with Nike and they centered everything around myself,' Jordan said. If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer ...

The comparisons between Minnesota Timberwolves guard Anthony Edwards and NBA legend Michael Jordan make for fun internet debates. However, there are some striking similarities. Like Jordan, Edwards is ...

As USA Today continues its coverage of Phil Knight's historic run as the chairman of Nike, we're learning more about about the biggest brand in sneakers. According to former marketing exec Sonny ...

However, Adidas couldn’t make a signature shoe for Jordan. Jordan’s agent, David Falk, set up a meeting with Nike. There was just one problem: Jordan had no interest in the meeting. That’s when Falk ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Andre Ward was one of the Jordan Brand’s very first endorsers, signing with Michael Jordan’s apparel and footwear line after he turned pro in 2004. Despite his stature as one of the finest boxers of ...

The Air Jordan 11 Concord from the legendary 72-10 season is available on resale markets. Get pricing info, size ranges, and ...

March Madness has arrived, and the NCAA Men's Division I basketball tournament is set to begin this week with the First Four games on Tuesday and Wednesday ahead of the Round of 64 games on Thursday ...

Nike, which primarily sold running shoes, faced declining sales in 1984 and signed a sponsorship deal with NBA rookie Michael ...

Cleveland Cavaliers guard Donovan Mitchell is promoting his sixth signature adidas basketball shoe ahead of the upcoming NBA season. As a sign of the times, social media posts are valued more than ...

View “#resale trends” posted on instagram >>> Sneaker culture continues to lead fashion, and 2022 was a landmark year defined by iconic releases, frenzied resale markets, and highly coveted models ...