Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow your business, it’s essential that you invest in both a ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

Pricing a proposal for a marketing or digital marketing contract is like walking across a tightrope. It’s a balancing act; each factor must be just right to get to the end point - inking a deal with ...

The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

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Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...