A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Are you using a flawed approach to market your accounting firm? Do you understand the difference between a marketing plan and a business plan? Let’s start by erasing the confusion. Both are essential ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Brands that plan in silos miss opportunities, waste time, and fracture their customers' journeys. Today's business buyers shop across multiple channels and devices. To cut through the content clutter, ...

There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a ...