In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the type of lure really matter? Today on the water we have a boat load of people ...

Minnesota (WCCO) — Named after his high school sweetheart and wife, Todd Bissett has combined his love for fishing with his love for lures — which he makes by hand in a small shop next to his house in ...

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Aaron Pierce’s wife thought her husband was crazy as she walked into the backyard to find him with his head submerged in the pool while his friend popped a half dozen fishing corks in the water around ...