Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. In the age of digital transformation, the allure of making ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...