We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

TC Delivers has a history that is more unique than most. It got its start in 1956 in a small town in Pennsylvania, where it focused exclusively on coupon printing — the old-style payment coupon books ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Direct mail marketing sound old school to some, but as the adage goes: "If it ain't broke, don't fix it." Direct mail marketing has its own set of advantages that can make a huge impact on your ...

In October 2012, Chase Bank used a folding, four-panel self-mailer to promote its savings accounts using a $150 cash offer as the main hook. Let’s examine how the mail piece is put together so you can ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

Steven Gray, chief operating officer of Money Mailer, a veteran leader in the $62 billion direct marketing industry with three decades of experience, has announced the emergence of the company’s new ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

It’s been the year of integrated marketing, and nothing proves that more than GEICO’s appearance on our annual list of the top 50 direct mailers. You’ve probably seen so much of GEICO’s gecko, cavemen ...

Opinions expressed by Entrepreneur contributors are their own. Baby Boomers value trust, consistency and direct mail marketing. You should focus on traditional outreach and email follow-up. Generation ...