Jim Otteson pitches Luma soda to the sharks. Pic credit: ABC/Eric McCandless On the most recent episode of Shark Tank, Jim Otteson pitched his Luma drink as a healthier soda that contains only four ...

First off, the beverage industry seems like an extremely difficult sector to break into. Some entrepreneurs have been successful, but you really have to bring your A-game or have a very good product ...

Like many health-conscious Americans, Palo Altan Jim Otteson fully understood the merits of foregoing soda to limit his sugar intake, but finding a healthier alternative seemed next to impossible. A ...