LinkedIn is restricting access to most of its application programming interfaces (APIs) to companies that have struck up partnerships with the social networking company. “Over the past several years, ...

Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics ...

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LinkedIn today opened a set of APIs to software developers who want to build apps to interact with the social networking service. With this move, LinkedIn jumps into a growing battle between Google, ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

LinkedIn says that it cut off access to its API for BeKnown because the app was using the LinkedIn APIs to send messages to promote BeKnown (and thus profit from the API). LinkedIn is also concerned ...

Over the weekend, a fairly significant meme surfaced in the blogosphere regarding Linked.com's decision to offer developers programatic access to its services through application programming ...

LinkedIn is launching a new Ads API that will make it easier for social media marketers to manage their LinkedIn campaigns. That could mean future growth in the company's ad revenue. Previously, many ...

LinkedIn has examined the value of offering an open API to all developers, and found said program not to be in the company’s best interest. The professional network announced today that it would be ...