It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

LEGO and Star Wars go hand in hand, and the popular building toy and collectible brand has started its May the 4th Star Wars celebration event early, packed with new sets and special gifts with ...

The latest Star Wars Lego set is a massive version of the Venator-Class Republic Attack Cruiser. Priced at $649.99, Lego Insider members will have priority access to this new set starting on Oct. 1, ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

The LEGO Group announces LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, ...

Press enter or click to view image in full size Good value for money. Good value for money. Good value for money. Good value for money… and I could repeat myself 1000 times, and I would still be ...

The blocky 911 is over nearly 14 inches long; arrives in stores March 1. It’s a choice that has long complicated the well-off Porsche 911 fan’s buying process: Turbo, or Targa? LEGO’s latest set based ...

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Lego has 89 retail stores in North America, says Danielle Chabot, Lego ...

When it comes to LEGO’s biggest, baddest commercially released sets, there’s only two bigger than this Ninjago set. Want more like this? Get the latest drops, ratings, reviews, and more with the ...

The recently announced Star Wars UCS 75192 Millennium Falcon is the biggest commercial set LEGO has ever produced with a whopping 7541 pieces. If owning it is more important to you than paying rent, I ...

These new sets are pretty awesome, particularly the Mandalorian helmet. It’s comprised of 584 pieces and comes with a buildable stand as well as a nameplate for display. The Luke Skywalker (Red Five) ...