Grooming and makeup trends inspired by the natural look of South Korean male idols are gaining significant traction among young men in Japan.

Your guide to the 2026 Korean makeup trends taking over both TikTok and red carpets — from inner-corner highlighter to nose blush.

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...