They are a staple of the supermarket cake aisle and in many a school lunch box - Mr Kipling's cakes are some of the most popular in Britain. It doesn't matter if your favourite is a slice of Angel ...

Morrisons shoppers are rushing to their local supermarket after seeing the latest Mr Kipling treat on shelves. The brand new ...

Mr Kipling has found himself in hot water with shoppers this week after Sainsbury’s customers were left shocked at the prices of their cakes. One pack of their individually wrapped chocolate slices ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. On a rainy afternoon in Salford, Greater Manchester last week, Madina Jama was looking for comfort. She paused ...

Lots of people enjoy tucking into treats crafted by Mr Kipling; however, fans have been left devastated after learning the ...

The familiar brand’s sweet treats have seen notable price hikes this year – we put them to the taste test against their competitors With 25 years of experience as a Telegraph columnist, chef and food ...

Mr Kipling cakes firm Premier Foods has said it is hiking prices in the face of soaring costs in the latest sign of mounting pressure on household food bills. The group – which also owns brands such ...

The goal of all outdoor food advertising should be to paint the product’s appeal with such vivid brushstrokes that passersby can practically taste it. U.K. cakemaker Mr. Kipling has gone a step beyond ...

The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes. After the build, the public ...