As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

In case you missed out on watching most of the recent NBA season, arguably the most popular player emerged as Minnesota Timberwolves Anthony Edwards. Adidas, the company who endorses Edwards, also saw ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

Air Jordan Brand collaborations might just be the most universally popular shoe in the Northern Hemisphere. Despite once being rare, new versions of the shoes are now everywhere, all the time. The ...

Suns forward Cameron Johnson has partnered with Phoenix-based shoe cleaning brand RESHOEVN8R to appear in its new marketing campaign's first two videos in a series that will recreate nostalgic Nike ...