Add Yahoo as a preferred source to see more of our stories on Google. As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore ...

Give Jordan Chiles a gold medal in shade. “They'll judge your every move,” she wrote in a post on X (formerly Twitter). “So make them question their judgment.” After initially placing fifth in the ...

The Buick Grand National co-stars alongside NBA star Luka Doncic in a new advertisement for the Luka 3 Jordan basketball shoes. The ad is about 25 seconds long and has gained a good deal of attention ...

The Air Jordan signature shoe has been a sports and pop culture staple for 40 years. Illustration: Dan Goldfarb / The Athletic; photos courtesy of Nike There was a time when the Air Jordan shoe was a ...

Cleveland Cavaliers guard Donovan Mitchell is promoting his sixth signature adidas basketball shoe ahead of the upcoming NBA season. As a sign of the times, social media posts are valued more than ...

Give Jordan Chiles a gold medal in shade. The Olympic gymnast appeared in an empowering ad for Nike during the 2025 Super Bowl Feb. 9, which also featured fellow athletes Caitlin Clark, A’ja Wilson, ...