Jaguar is preparing for a total reset ... we can't help but notice that the leaper now looks a lot like the logo used by sports equipment brand Slazenger. Add CarBuzz to your Google News feed.

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

People also complained about the new, stylized, logo. The “leaper” jaguar image has also been ... as an elegant British high-performance sports car in its marketing. “If they came back ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old luxury ...