When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a ...

Van Ullen, who will report to iSpot founder and CEO Sean Muller, will be responsible for a range of functions critical to ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Spot, the cross-platform TV ad measurement company, has announced the appointment of Julie Van Ullen as its new President and ...